It comes in a transparent plastic tube with white cap. Attached to the cap is a flexible and soft applicator wand. It is small and safe enough to carry this concealer without any fear of spillage and fits into most make up pouches.
The product comes in 2 shades light and medium
The concealer does not have any smell
The concealer is of a creamy medium texture
We used this product for 2 purposes: first to hide and cover up small blemishes such as red dots or pimples on the face and second under the eyes to give a glow and cover dark circles. Both are done before any foundation or powder is used on the face. To cover up blemishes, simply dot the area with the concealer and tap on it gently. We found that tapping the concealer into place makes it last longer and covered better than simply blending it out.
For dark circles, we drew medium length streaks on the base of the eye and tapped them outwards towards the ears. Again, we found that using fingertips works better than using a sponge or blending brush. On top, this product is the perfect consistency to be used as an eyeshadow base by putting 2 small dots inside the eyelid and blending it with your fingers
Upon application, the concealer needs to be blended out immediately as it tends to dry up rather quickly which is due mainly to its texture yet it is this thickness that allows to cover up the darkest of circles and blemishes. Furthermore, the formula makes the product resistant to cracking, creasing and dryness. The concealer was worn for regular work days (around 9 hours) and did not need any touch up throughout the day. It left the skin bright and gave a natural glow to the face When used as an eyeshadow base, the concealer evened the eyelid color and allowed for a uniform shadow application. It also allowed bright and dark colors to pop out and stay put for a full day with very minimal creasing or cracking.
The retail price for the Superstay 24h Concealer is 15.5$/10ml which is a cheaper alternative compared to similar products such as NYX HD Studio Photogenic Concealer at 8$/3gr or L’Oréal Paris True Match Concealer that sells at 12$/5ml.