The mascara comes in an oil slick–like holographic packaging that is cool enough for anyone to want to grab it and give it a go. The brush itself is what makes this product unique: the bristles alternate between short, silicone nubs that help apply the mascara to build volume, and long comb-like arms that separate and fan individual hairs. Another cool aspect of the brush is that the rows of bristles get gradually longer depending on how you hold it. Some are shorter on the top and others gradually go from long to short on the bottom, so you can rotate the wand to get the smaller parts into the corners of your lashes which is amazing given that this is an area that often goes untouched or inevitably ends up smudged when you’re working with a chubby brush.
The mascara has 2 sizes: regular and travel size that both fit perfectly in your makeup/travel bag.
Not thick, easy to maneuver and apply.
To apply the mascara, we wiggled the wand down to the bottom of our lashes, making sure to get the thickness at the root, and then we gently combed by pulling the wand out to the ends, letting the formula coat every last hair.
Instantly, the formula works its magic by separating the lashes, giving them greater length, while the pipe cleaner bends them and make it seem like you have much more than what you already have.
The product spreads nicely and smoothly without creating lumps, so you can add all the layers you want to achieve the desired thickness and volume. There are three other benefits of the formula:
1) It contains two different types of pigment which provide the extremely dark color.
2) The Vitamin E and Panthenol contained nourish and soften the lashes.
3) A combination of polymers gives the mascara adherence and long life which makes it resistant to any weather without any smudging.
The mascara feels so lightweight and will stand up all day and all night (product was worn for more than 12hours) without weighing down the hairs.
It is important to note as well that the mascara is not waterproof but it does not run either! It is easily removable with your regular cleanser.
The mascara retails for 29.9$ which is on the high side compared to similar products such as Maybelline Colossal Go Extreme at 18$ or L’Oreal’s Volume Millions de Cils Excess at 22$.