The “Benefit They’re real!” Mascara comes in a tube whose color varies according to the color of the mascara. The black mascara comes in a silver tube, the brown one in a bronze tube, and the blue one in a blue tube. The applicator consists of a long wand with fine and short bristles. It is also available in a mini size that comes in a brown tube, but with a standard size applicator brush that gives off the same results.
This mascara has a smooth, creamy formula.
This mascara is odorless.
“They’re real!” Mascara is available in 3 colors: Jet Black, Beyond Brown, and Beyond Blue.
We tried out “They’re real!” Mascara in Jet Black.
According to Benefit, the best way to apply this mascara is by holding it horizontally and giving the brush a wiggle in a zigzag motion from root to tip and along the lash line.
We applied this mascara as indicated on its box. Covering the entire lashes, even the tiny ones near the inner corner of the eye, was a piece of cake due to the mascara’s easy-gliding, creamy formula. Its black, pigmented color gives off a noticeable effect from the first layer applied. We added a second one to volumize the lashes, and it didn’t cause any clumping as the layers blended out smoothly.
Upon applying the second layer, this mascara added luxurious length and volume to the lashes. However, it didn’t curl them as desired despite trying to lift and do that ourselves. So you might need to use a supplementary eyelash curler to achieve the false lash effect and point out that in fact, “They’re real!” This mascara stayed on the lashes for an entire day, preserving the effect given when applied in the morning, with no signs of clumping or smudging. We did face some trouble removing it with the makeup remover we usually use, though. There was also a little residue left even after gliding makeup remover wipes through the lashes.
This mascara retails at 36 USD per 8.8 ml in Lebanon. Its price is comparable to the Shiseido Full Lash Volume Mascara at 38 USD per 8 ml. And this is an average price in the market, as there is a wide range of less pricy mascaras with the same size from brands such as Maybelline New York, Max Factor, Bourjois, and L’Oreal Paris (between 10 and 25 USD). But also, on the more expensive side, there are also mascaras such as Estée Lauder, Clarins, and Guerlain (above 50 USD).