The packaging is sophisticated and rather unusual. It comes in an external cardboard with a picture of lips of the same color as the one of the lipstick inside. This helps you identify the color and final effect on the lips. Read More
The packaging is sophisticated and rather unusual. It comes in an external cardboard with a picture of lips of the same color as the one of the lipstick inside. This helps you identify the color and final effect on the lips. The lip gloss itself comes in a square cut transparent tube with the Huda Beauty name and “Liquid Matte” printed on it and has a black cap that enables the tube to close firmly. As for the brush, it has an angled tip for an easier application and distribution of the product on the lips.
This lipstick comes in 25 shades (for the Matte finish), some of which are nude and work for daytime wear and some are darker colored and thus work for night time such as the red “Heartbreaker” or the plum “Material Girl”.
Sugar Mama, a sweet peachy nude.
This lipstick has a relatively strong smell of vanilla. This smell can sometimes be found annoying especially for the ones of you who are irritated by fragrance.
This lipstick is liquid and is easily and evenly spreadable on the lips.
Whenever the lipstick dries on the lips, it has a matte effect. The colors are highly pigmented so there is no need to apply several layers of the product to get the full coverage.
This lipstick has a particular feature that we highlighted, which is the fact that it takes around 60 seconds once applied to dry and to have a matte finish, while most of the matte lipsticks we have already tried are much quicker to dry, nearly upon application. We consider this to be an advantage as it makes it easier to apply and layer it up without getting a crusty look. The texture is creamy and comfortable and does not dry the lips as other matte lipsticks would do.
In terms of wearability, the brand advocates an “amazing staying power” and a long lasting formula. However we noticed that the color tends to fade and wear off when eating/drinking, so application needs retouching. And it is not completely transfer-proof as communicated, however it is much better than a lot of other lipsticks that leave stains pretty much everywhere.
This lipstick comes in a 5ml container and retails at 20 USD. The price is comparable to other liquid and matte lipsticks with the same size from competing brands such as Anastasia Beverly Hills, Kat Von D and Tarte. It is also less expensive than Kylie Cosmetics’ Matte Liquid lipsticks (17 USD for the standalone “Single” of 3.25ml). Huda Beauty is a good choice if you’re looking for a matte lipstick with a pigmented color that keeps your lips hydrated. But if you are looking for a cheaper option, you can consider the NYX Liquid Matte Lipsticks that are sold for 7$ in a 4 ml container.