The L’Oreal Paris Elvive Keratin Straight shampoo comes in an electric purple bottle with golden embellishment that makes it stand out. Its flip-open cap closes securely and has a practical nozzle that dispenses just the right amount of shampoo into the hand. Read More
The L’Oreal Paris Elvive Keratin Straight shampoo comes in an electric purple bottle with golden embellishment that makes it stand out. Its flip-open cap closes securely and has a practical nozzle that dispenses just the right amount of shampoo into the hand. However, the bottle is not transparent, which prevents you from estimating the quantity of product you have left.
The Keratin Straight shampoo has a pleasantly sharp smell that lasts even after washing the hair.
It has a thick and creamy formula.
This shampoo was designed for unmanageable, frizzy hair.
Spread a few drops of this shampoo on wet hair, lather up gently, and wash out. It is best to use along with the L’Oreal Elvive Keratin Straight Conditioner, which you spread out in the hair, leave in for a few minutes, and then wash out well.
We used this shampoo along with its complementary conditioner for a whole month on curly, slightly damaged hair due to heat-straightening. It provided good results in terms of hair cleansing and removing build-up while giving it a nice smell.
This shampoo does not only work on cleansing the hair, but it also straightens it for up to 72 hours as claimed on the bottle. It also displays the “Keratin Straight” effect, meaning that it acts as Keratin by giving you silky smooth hair.
Upon trial, we noticed that this shampoo and conditioner duo helped tame and de-frizz the hair while we were combing and styling it. It was enough to blow-dry it without resorting to a hair straightener.
This effect was the most apparent during the first day after use. But the next day, the hair restored its natural curl and frizz. This result reoccurred after each use. So we didn’t get to experience the proper 72 hour or 3 day sleek hair, but the shampoo did a good job in revitalizing and adding a shine to the hair after having suffered of damage due to constant straightening.
This L’Oreal shampoo retails at 4.3 USD per 400 ml in Lebanon, whereas the conditioner retails at 4.85 USD per 200 ml. Its price is similar to that of other hair-straightening shampoos available at supermarkets, such as Head & Shoulders Shampoo Silky Hair for 4 USD per 400 ml, and Pantene Smooth & Silky 2 in 1 sold at 3.6 USD for the same capacity.