The Pure Beauty Expert Hair Serum comes in a neatly designed, translucent glass bottle with a silver pump head and a transparent lid. The bottle has a capacity of 90 ml, but it isn’t very lightweight so it is preferable not to carry it in your bag around-the-clock. Conversely, you can use it right after showering or just before going out. As for the pump head, it is designed to dispense an adequate amount of serum for each use.
This serum imparts a faint, floral scent that refreshes the hair and gives it a pleasant smell that lasts for an entire day.
This Pure Beauty serum does not consist of an oily or greasy formula, but rather a lightweight, gel-like composition that spreads out effortlessly through the hair, since it is enriched with Argan oil.
Wash your hair thoroughly, pump out 5 drops of serum into your palm, and then spread it out through your hair. You can apply it on either dry or wet hair.
The Pure Beauty Expert Hair serum is specially designed for damaged, curly hair. We tried it out on hair that tends to be dry due to excessive use of blow dryers and straighteners.
Initially, we applied this serum onto clean, wet hair and distributed it into strands. It came to our attention that it didn’t add weight to the hair, but it revitalized it directly upon use. After application, combing the hair became quite easy as it was free of tangles. A few hours later, the hair had preserved its moisture and appeared to be shinier, as opposed to how dry and dull it was previously. The result obtained matches the one that Pure Beauty promotes; that the serum gives the hair unprecedented silkiness and shine even after a single use only. All thanks to the Argan oil and Camellia flower extract it’s enriched with, in addition to Silicone oil that coats the hair strands with a thin, protective layer to restore its moisture.
Upon constant use of the serum, the results developed further and hair texture also shifted from rough to smooth.
It is possible to use this serum on dry hair as well, so we tried it out. When spreading it onto the strands, it doesn’t leave any noticeable greasy effect, but instantly adds remarkable shine. It also came to our attention that it tames frizzy baby hair. However, we recommend applying it to dry hair once between every other wash, as frequent use can give it an unpleasant, oily appearance.