The “Unlimited Lash Lifting and Lengthening Washable Mascara” by L’Oréal Paris has a somewhat bulky packaging. In fact, the shape looks like a bulb or a barrel with a wand handle. For this reason, it doesn’t fit in small makeup bags. The color of the packaging is shiny black on one end and matte black on the other. The product has minimalist labeling with the brand and product name printed in black inside a silver rectangle. What makes this mascara special is that the brush bends. It is made of rubber with nodes of varying size and can be bent on two different angles to allow all lashes to be reached, creatively.
The mascara has a creamy texture.
The product has no particular smell.
Shades Available and Shade Tested:
The “Unlimited Mascara” by L’Oréal Paris is available in “Black Brown” and “Blackest Black.”
It is also available in the waterproof option for the shade “Blackest Black” only. We tested the mascara in the washable shade “Blackest Black.”
For optimal results, it is recommended to use the mascara brush in the straight position to coat the top lashes and then to bend the wand in order to coat the inner and outer corners of the eyelashes.
When we tested the “Unlimited Lash Lifting and Lengthening Washable Mascara” by L’Oréal Paris we noticed that it instantly made the lashes look lengthier. The mascara felt very lightweight and there was no heaviness felt on the lashes. Using the bent brush allows the inner and outer lashes to be reached which really helps in coating all the lashes.
We were able to layer the “Unlimited Lash Lifting and Lengthening Washable Mascara” without clumping the lashes. The pigmentation is very deep which allows the eye color to pop. While the mascara doesn’t really volumize the lashes, it does coat them well and elongates them.
We found the “Unlimited Lash Lifting and Lengthening Washable Mascara” to have long wearability. Additionally, it did not transfer or smudge. However, we still recommend applying a layer of primer under the mascara to ensure that it remains smudge-proof throughout the day.
The “Unlimited Lash Lifting and Lengthening Washable Mascara” by L’Oréal Paris retails at an average market price of $22.5/40.8mL which is cheaper than other products in the same range like Max Factor’s “2000 Calorie Waterproof Volume Mascara” which sells at $13/9.7mL, Maybelline’s “The Colossal Big Shot Mascara” which retails at $17/9.7mL and Inglot’s “Perfect Length and Define Mascara” which sells at $18/8.5mL.