The product comes in a green squeezy 200ml tube with a flip-top cap which is slightly difficult to flip open but that makes it travel friendly.
The shampoo has a floral minty fresh smell which is very enjoyable but does not linger for a long time.
The shampoo is runny in consistency and gushes out of the tube even without squeezing, so one can end up wasting a lot of product.
This product is used the same way you would shampoo your hair with any other product: a small quantity in the palm of your hand, put on wet hair and then rinse. Unfortunately, the shampoo does not lather very well and requires some effort especially if you have a thick head of hair.
From the start, we notice that the shampoo cleans the hair and scalp effectively, and because the formula is very low in sulfates, this shampoo is very gentle on these areas which makes it suitable for all hair types and frequent daily usage. After usage we found that the essential oils that constitute the shampoo which are Caraway, Basil & Peppermint along with vitamins all come together to balance the pH levels and of the hair so it doesn’t result in dryness or frizz nor weights it down. This leaves the hair feeling light, fresh and bouncy. We noticed as well that on the day of the shampooing, the hair felt more voluminous, moisturized and strengthened form root to tips. Added bonus: the shampoo makes the hair smell nice and fresh, mainly owing to the peppermint contents in it.
The retail price for the Naturia Shampoo is 23$/200ml which is comparable to other similar products such as Kerastase Bain divalent at 26.8$/250ml but more expensive than products such as Klorane Nutri Reparation Shampoo range at 13$/200ml.