This product comes in a 75ml bright blue tube that communicates clearly the color that is being used. It is a spray product that comes with a pin-point micro difuser that precisely targets the grey/white hairs to be covered. In addition, this spray acts as a dual agent for covering up as well hair roots that spring up after dying your hair so it is the perfect hair dye temporary retouch before your next dying session.
The product comes in 8 different colors to accommodate different hair shades: Blond, Dark Blond, Brown, Golden Brown, Mahogany Brown, Dark Brown, Cold Dark Brown, Black.
The root concealer tested was dark brown and was applied on brown hair.
The magic retouch does not have any smell.
The concealer has quick dry formula features which cover pigments smartly. The color stays put all day and disappears only upon washing and shampooing of the hair.
The Magic Retouch offers a quick fix root cover-up solution at home, on the go! Just shake, spray, count to three… and it’s done!
Once applied, the product takes 3 seconds – as per the label – to stick to the grey hair pigments and dries within a minute, and you need to brush out your hair after using it. The pinpoint micro-diffuser precisely targets greys and the rich color pigments give you perfectly blended coverage without any transfers to your scalp or skin as the product is waterproof and does not liquify (especially in humid weather).
Since the spray is free of ammonia, peroxide and artificial colors, it is a great balance between effectiveness and hair care: we did not suffer from any hurtful side effect such as breakage or weak damaged hair post usage of this product.
Unfortunately, its effect is not very long lasting as it dissolves and loses its efficiency within 24hours i.e. even before your next shampoo which is not very practical.
As per the label, one tube lasts on average for 25 usages but we found that this depends on various factors ranging from amount of grey/white hairs to be covered to frequency of usage.
The retail price for this product is 6.9$/75ml but this is a market average as prices can differ from one retailer to another. Other similar products such as Style Edit which retails at 15.9$/60ml or Root Vanish by Kazumi which sells at 44$/20m making L’Oréal Magic Retouch the affordable yet effective option.